Disney Princess Dolls and Costumes

Mattel's licensed Disney Princess dolls, from single fashion dolls to a 13-princess set, alongside Disguise costumes for Belle, Jasmine and Elsa.

10 products, updated November 13, 2026

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Dolls or dress-up?

This collection brings together two kinds of Disney Princess gift: dolls made by Mattel and costumes made by Disguise. Both companies hold official Disney licences. The table below matches each item to the child it suits best.

If you are buying for Look at What to know
A child with one favourite princess Ariel, Belle or Rapunzel fashion doll Posable doll with a removable skirt or tail and small accessories
A fan of all the princesses The 13-doll Ultimate Princess Collection Thirteen fashion dolls from Snow White to Raya
A younger child or a small space The 12 small dolls or the tea party set 3.5-inch dolls that are easier to carry and store
A Frozen fan The singing Elsa doll or the Elsa Deluxe costume Elsa is sold under the Disney Frozen name
Dress-up, parties or Halloween Belle, Jasmine or Elsa costumes Girls’ sizes, polyester, officially licensed

Mattel fashion dolls

Mattel made Disney Princess dolls for many years before Disney moved the licence to Hasbro in 2014. In January 2022 Mattel announced it had won the Disney Princess and Frozen doll rights back, and its new range went on sale in 2023. The dolls on this page all come from that newer Mattel range.

The Sparkling Princess Mermaid Ariel has 11 points of articulation, a shimmering tail she can take off, sparkly sleeves and a flower hair clip. Mattel grades her for ages 4 and up. The Belle and Rapunzel dolls follow the same idea: a glittery top, a removable skirt, shoes, a tiara and long hair to brush. Mattel notes that its Disney Princess dolls cannot stand on their own, so a display stand is worth adding if the doll will live on a shelf.

The Ultimate Princess Collection is the big set. It holds 13 posable dolls: Aurora, Ariel, Pocahontas, Rapunzel, Tiana, Snow White, Belle, Jasmine, Merida, Mulan, Moana, Cinderella and Raya, each with removable clothes and a movie accessory.

Small dolls and sets

Mattel’s small dolls stand 3.5 inches tall. The 12-pack covers twelve princesses in their classic outfits, each with a removable skirt or trousers. The Small Doll Party Set has six of them (Tiana, Cinderella, Mulan, Belle, Rapunzel and Ariel) plus 13 tea party pieces, including a teapot and 12 cups. Small dolls suit younger children who like to carry figures around, and they take up much less room than a set of full-size dolls.

The Singing Elsa doll wears her blue outfit from the first Frozen film with a removable cape. Press the button and she plays a clip of “Let It Go”. For more toys from Disney and Pixar films, see Disney and Pixar toys.

Disguise costumes

Disguise is the costume division of JAKKS Pacific and has been Disney’s costume maker in North America for more than 30 years. Its Belle Classic costume is a yellow dress with a satin bodice, a glittery tulle skirt and a character cameo at the neckline. The Jasmine Classic is a one-piece jumpsuit in polyester satin with organdy overlays. Both come in girls’ XS (3T-4T), S (4-6X) and M (7-8). The Frozen 2 Elsa Deluxe is a dress with a cape and covers a wider size range, from 2T to 14-16.

Buying tips

  • Look for Mattel or Disguise in the listing. Many “princess dress” listings are generic and not licensed by Disney.
  • The costumes here are the outfit itself: a dress, a jumpsuit, or a dress with cape for Elsa. The maker’s descriptions do not list shoes, wigs or crowns, so plan to add those separately.
  • Check which size the listing link opens. Each costume size has its own listing.
  • For gifts from other Disney and Pixar films, browse Disney and Pixar merchandise or the Toy Story collection.

Questions people ask

Who makes Disney Princess dolls now?

Mattel. Disney moved the Disney Princess and Frozen doll licence from Mattel to Hasbro in 2014, and Hasbro's dolls went on sale in 2016. In January 2022 Mattel announced it had won the licence back, and its new dolls arrived in 2023.

Can Mattel Disney Princess dolls stand on their own?

No. Mattel's product pages say the fashion dolls and small dolls cannot stand alone, and the Sparkling Princess Ariel comes without a stand. Plan for a doll stand if you want to display them.

Who makes official Disney Princess costumes?

Disguise, the costume division of JAKKS Pacific, has been Disney's costume manufacturer in North America for more than 30 years. Its Disney Princess costumes are sold in girls' sizes and carry the Disney licence.

What size Disney Princess costume should I buy?

Disguise sizes its classic princess dresses as XS (3T-4T), S (4-6X) and M (7-8). The Frozen 2 Elsa Deluxe runs wider, from 2T up to 14-16. Use the child's height and chest on the size chart rather than age alone.

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